Pens Printing – ‘Writing’ Your Company’s Name in the Hearts of its Customers

Promotional giveaways are one of the interesting aspects of any business. This is mainly carried out to by an organization in order to grab new clients and to maintain the potential customers. Giving away items promotes the business as well as create an identity in the minds of the people. Creating a brand isn’t that easy and you should make sure that the giveaways should be valuable and durable to use it. Also, it should be constantly seen so that the company’s name registers in the customers mind. If promotional items such as pens are given to the customers, they are potentially marketing the company by building the trust.

One must consider various factors while giving pens as a giveaway. The pens you give must not be of cheap quality. Hence, the quality of the pens must be checked thoroughly. Pens of poor quality will spoil the reputation of the company. Also, one must be careful while purchasing pens. Also, the type of ink must be chose based on target audience. Blue refill is the most popularly used ink. Few black refill pens can also be given to the people who hold a higher authority in the society.

Tapered barrels pens will limit the printing areas and would dent your pocket with its expensive price. It is essential for the team to choose in-between full color and screen printing. Both have their own advantages and disadvantages.

Screen printing: Intricate designs can be incorporated in the pens with the use of screen printing. But this type of printing requires different screens to print each color. This turn out to be time consuming and expensive.  As a result, it is always a smart idea to choose the type of printing according to the budget.

Full color printing: This type of printing is the most sought after printing in the industry. Even photographs can be printed in the pens. The logo and name of the company can be included while printing. This type of printing does not require much time and it is the speediest process to carry on. One can avail offers on cheap pens printing by contacting printing services.

It is imperative to decide the type of pens to be given. Roller ball pens are easy to print and largely available in the market. Gel pens are quite costlier when compared to ball pens. A pen that is used regularly will create an impact in people who are not the users of that product. If the pen has served well to your customer, chances are high that they themselves will spread a word about the company by word of mouth.